How to Sell Anything to Anybody
Salesmen are made,not born.- Joe Girard.
Joe in his 15 year selling career sold 13001 cars.
Time,Money,Effort,Passion,Responsibility
When a salesman sells, there are no losers. Both the buyer and the seller win.
The process that leads to victory should start long before you ever see your prospect and goes on after the customer signs and leaves with his purchase.
ATANA->All Talk And No Action
Understand whom you are dealing with and what they really want to hear.
Its no fun being turned down. But i soon found out that the more people i talked to, the more sales i made.
Broom, thats the word we used for getting fired.
About Land. In my youth, i did'nt know that you're supposed to believe anything unless you see it in writing.
Recapitulating about, what i was trying to say,what i should say and what the listener wants to hear helps know and improve myself.
Know what you want.
Some customers are interested but scared of the sales person.
Attitude matters.
Know who is your prospect, and position your prospect in the money pyramid. Every time you turn off one prospect, you turn off 250 more.
Don't join the club in whatever company you work.
What counts is how you work, not where you work.
How smart i work is even more important than how hard i work.
Even a small effort in the right direction matters.
CONTACTS=traffic.
Give your cards, more importantly take theirs.
If you throw enough sphagetti on the wall, atleast some of it will stick.
The people you buy from certainly ought to be in your prospect list.
Make sure everyone knows what you sell.
Thikn about others. Give more than they expect.
Online Customer info that helps to know IP,username,referred_from,user_agent,date_time_visited,page_visited,last_visited,number_of_visits,next_page
Subject line in a mail is important as that decides/motivates the reader to go further.
Send different color and shape on envelope and never put your name outside the envelope.
Gift customers stuff like calendars, keychains, cups, daily used things with your company name tag on it.
Watch the way in which giant companies spend millions just to keep their name in front of public.
Build your own prospect list, do not buy it from organisations.
Keep your promise.
Everybody can be your birddogs. Keep birddogs and pay them commissions.
Identify professions that deal with many people and their networks.
ASK ME ABOUT THE BEST CAR DEAL IN TOWN, i offer that sign to the barber, explain my $50 payment and leave him a stack of my cards.
I have an agreement with the dealer to the effect that if somebody is really important for us to sell at a loss, i can do it if i get permission first and make up out of my own pocket anything less than dealer cost that i want to wsell the car for.
A birddog who will brag about the deal he got and tout me and my dealer all over.
Plan your work and work your plan.
Get more people coming through the door, get more traffic.
replay the day.
Honesty is a matter of degree. It is never all one way or the other.
The salesman should look as much as possible like the people to whom he wants to sell.
Get them obligated to you.
A lot of times a customer will tell everything you need to sell them. Listen and think.
The customer often really does not know what he can handle and what he should buy.
Unless he asks me,i'm not going to talk about my family. This is not a social situation. This is selling and i believe that one of the dumbest things to do is compete with a customer.
Let him have the stage. Just sit there and look.
read body language
know how much shopping he has already done.
dont ask him a question that he can answer yes or (especially) no.
Get answers by asking questions and giving optins to figure out what the prospect wants.
I get up and almost turn my back on the customer, very straight out, i half turn , put out my hand, a say, "Give me $100 and i'll have them get the car ready for you.
I'll take a check.
I'll look him in the eye and say, You dont need any money. Your word is good enough for me.
A rabbit in hand is better than 2 in the bush.
The way you take care of customers who have problems matters a lot.
Keep in touch and ensure that the customer is happy.
i sell more than 6 cars everyday.
nobody sells all alone. To sell customers you use help, whether you think of it that way or not. You use the telephone.
What i do today, i want to beat tomorrow.
selling is acting.
i could probably raise the money to become a dealer and i could probably run a pretty good operation. But i dont want to. I am having a good time selling.
Look for new and different way to approach the same old problems.dont be afraid to do it differently. it's usually better.
The process of successful selling means the endless use of your mental resources.
Just O.K this for me, instead of signature.
Want it bad enough to make it affect your professional life.
There was no way to survive if i kept believing that i was no good.
Everybody who makes himself into something better has to fight the forces in him that want to be something worse.
Joe in his 15 year selling career sold 13001 cars.
Time,Money,Effort,Passion,Responsibility
When a salesman sells, there are no losers. Both the buyer and the seller win.
The process that leads to victory should start long before you ever see your prospect and goes on after the customer signs and leaves with his purchase.
ATANA->All Talk And No Action
Understand whom you are dealing with and what they really want to hear.
Its no fun being turned down. But i soon found out that the more people i talked to, the more sales i made.
Broom, thats the word we used for getting fired.
About Land. In my youth, i did'nt know that you're supposed to believe anything unless you see it in writing.
Recapitulating about, what i was trying to say,what i should say and what the listener wants to hear helps know and improve myself.
Know what you want.
Some customers are interested but scared of the sales person.
Attitude matters.
Know who is your prospect, and position your prospect in the money pyramid. Every time you turn off one prospect, you turn off 250 more.
Don't join the club in whatever company you work.
What counts is how you work, not where you work.
How smart i work is even more important than how hard i work.
Even a small effort in the right direction matters.
CONTACTS=traffic.
Give your cards, more importantly take theirs.
If you throw enough sphagetti on the wall, atleast some of it will stick.
The people you buy from certainly ought to be in your prospect list.
Make sure everyone knows what you sell.
Thikn about others. Give more than they expect.
Online Customer info that helps to know IP,username,referred_from,user_agent,date_time_visited,page_visited,last_visited,number_of_visits,next_page
Subject line in a mail is important as that decides/motivates the reader to go further.
Send different color and shape on envelope and never put your name outside the envelope.
Gift customers stuff like calendars, keychains, cups, daily used things with your company name tag on it.
Watch the way in which giant companies spend millions just to keep their name in front of public.
Build your own prospect list, do not buy it from organisations.
Keep your promise.
Everybody can be your birddogs. Keep birddogs and pay them commissions.
Identify professions that deal with many people and their networks.
ASK ME ABOUT THE BEST CAR DEAL IN TOWN, i offer that sign to the barber, explain my $50 payment and leave him a stack of my cards.
I have an agreement with the dealer to the effect that if somebody is really important for us to sell at a loss, i can do it if i get permission first and make up out of my own pocket anything less than dealer cost that i want to wsell the car for.
A birddog who will brag about the deal he got and tout me and my dealer all over.
Plan your work and work your plan.
Get more people coming through the door, get more traffic.
replay the day.
Honesty is a matter of degree. It is never all one way or the other.
The salesman should look as much as possible like the people to whom he wants to sell.
Get them obligated to you.
A lot of times a customer will tell everything you need to sell them. Listen and think.
The customer often really does not know what he can handle and what he should buy.
Unless he asks me,i'm not going to talk about my family. This is not a social situation. This is selling and i believe that one of the dumbest things to do is compete with a customer.
Let him have the stage. Just sit there and look.
read body language
know how much shopping he has already done.
dont ask him a question that he can answer yes or (especially) no.
Get answers by asking questions and giving optins to figure out what the prospect wants.
I get up and almost turn my back on the customer, very straight out, i half turn , put out my hand, a say, "Give me $100 and i'll have them get the car ready for you.
I'll take a check.
I'll look him in the eye and say, You dont need any money. Your word is good enough for me.
A rabbit in hand is better than 2 in the bush.
The way you take care of customers who have problems matters a lot.
Keep in touch and ensure that the customer is happy.
i sell more than 6 cars everyday.
nobody sells all alone. To sell customers you use help, whether you think of it that way or not. You use the telephone.
What i do today, i want to beat tomorrow.
selling is acting.
i could probably raise the money to become a dealer and i could probably run a pretty good operation. But i dont want to. I am having a good time selling.
Look for new and different way to approach the same old problems.dont be afraid to do it differently. it's usually better.
The process of successful selling means the endless use of your mental resources.
Just O.K this for me, instead of signature.
Want it bad enough to make it affect your professional life.
There was no way to survive if i kept believing that i was no good.
Everybody who makes himself into something better has to fight the forces in him that want to be something worse.
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