seo bruce clay udemy freee course notes

 seo = traffic

technical page improvements

keyword targeting via content

acquired links


traffic comes from organic search results

what is the QUERY

to which page on your website can the QUERY map to?


discovery by query

discovery by prompt


mobile search results vary by position of the result on the screen

getting to page 1

zero click behaviour. presenting results without clicking


the top ranking goes to the site thats least imperfect


the sites that comes before ours site are our competitors.


the search algorithm has many variables and they change with time and it does the RANKING


georaphic zone bias


content design for web page to be specific rather than generic

in links

out links


proximity of the words 

relative performance

keyword - topic - theme

page rank

spider

crawl

fetch the page

caffeine index

scheduler

https://www.udemy.com/course/bruceclay-executive-guide-overview-for-seo/learn/lecture/37674828#overview



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